By now it is clear that the social media revolution—which includes the emergence of blogs, YouTube, wikis (websites in which users can edit content), and social networking websites—has put digitally empowered consumers in the driver’s seat and changed the game for marketers and media alike. It is also clear that the revolution has spread beyond the developed world. The same upending of the traditional relationships between marketer and consumer, professional and amateur, and authority and the average person on the street is happening in China, too.In China, however, the revolution has followed a somewhat different trajectory than in the developed world.
Here’s a great story by Kaiser Kuo from 2009 that we found in our archives. We will periodically post stories from the China Business Review archives that are now open to the public.